Latin GRAMMY Awards Go Platinum!

As Part of its 20th Anniversary Celebration,
The Latin Recording Academy® Updates its Familiar Red Logo

The Biggest Night in Latin Music® Returns to Univision Thursday, Nov. 14, 2019
 LIVE from the MGM Grand Garden Arena in Las Vegas

N
ominees to be Announced September 24, 2019

 

MIAMI (APRIL 9, 2019) – The Latin Recording Academy® today revealed a new version of its logo as part of its 20th anniversary celebration. The transition takes the Latin GRAMMY® corporate logo from red to platinum in time for their 20th Annual Latin GRAMMY Awards®. The Biggest Night in Latin Music® will air Thursday, Nov. 14, 2019, live on the Univision Network from the MGM Grand Garden Arena in Las Vegas. The three-hour telecast will begin at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show beginning at 7 p.m. ET/PT. The nominees for the 20th Annual Latin GRAMMY Awards will be announced Tuesday, Sept. 24, 2019. 

The new branding for The Latin Recording Academy was designed by Blanco-Lorenz, an entertainment-branding firm that specializes in Latin media. The platinum logo replaces a brand that has been associated with the Latin GRAMMYs™ for nearly two decades, and moving forward will feature a precious metal that has a centuries-long relationship with the Americas. Platinum was initially discovered in South America.

“In addition to symbolizing successful music sales, and having long, historic ties to Latin America, platinum is known for being a malleable metal, more ductile than gold or silver, and a chemical catalyst,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “Platinum is the perfect representation of the Latin GRAMMYs for the next decade, celebrating a type of music that has learned to adapt to changing instruments, cultures, local roots, and fragmented environments, while keeping its credibility and integrity; and, yes, it has proven itself to be a catalyst for significant trends in the overall music world. We are embracing this new branding whole-heartedly as we look forward to kicking off our third decade with this milestone 20th anniversary celebration.”

Jessica Rodriguez, CMO of Univision Communications Inc. and President/COO of Univision Networks, said, “We’re excited and honored to celebrate the music that unites us during Latin GRAMMYs’ 20th anniversary November 14th on Univision.  Latin music has never been more popular and it continues to grow, delighting new audiences globally.. This year’s special ‘platinum’ edition of the Latin GRAMMYs will be an unprecedented showcase of our roots, our culture and our rhythms, and it promises to be one of the best shows yet.”

The Latin GRAMMY Awards are part of a weeklong series of events celebrating a thriving community of music makers and culture. The awards show is one of Univision’s top-rated and most engaged music broadcasts, with the 19th Annual Latin GRAMMY Awards having reached nearly 7 million viewers in the United States, all of whom tuned into all, or part of, last year’s live telecast.  During the show’s final hour, Univision attracted more Adult 18–49 and Adult 18–34 viewers than broadcast networks ABC, NBC, and CBS, and overall, the 19th Annual Latin GRAMMY Awards averaged more Hispanic viewers among Total Viewers 2+, Adults 18–49, and Adults 18–34 than the 2018 American Music Awards (ABC), Billboard Music Awards (NBC), and Country Music Awards (ABC).

In addition, the telecast reached tens of millions of viewers across more than 80 countries around the world and was the No. 1 social program airing for the entire day, garnering 4.2 million total interactions across Facebook, Instagram, and Twitter.

For more information and latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.

ABOUT UNIVISION COMMUNICATIONS INC.: 
Univision is the leading media company serving Hispanic America. The company’s broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMás, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 65 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisión, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Telehit and Telehit Urbano. Univision’s cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; and an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. For more information, please visit corporate.univision.com.

ABOUT MGM GRAND GARDEN ARENA:
The MGM Grand Garden Arena is home to concerts, championship boxing and premier sporting and special events. The Arena offers comfortable seating for as many as 16,800 with excellent sightline and state-of-the-art acoustics, lighting and sound. Prominent events to date have included world championship fights between Evander Holyfield and Mike Tyson as well as Floyd Mayweather vs. Canelo Alvarez and Floyd Mayweather vs. Manny Pacquiao; and concerts by The Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler, George Strait, Justin Timberlake, Beyonce, U2, Lady Gaga, Bruno Mars, Coldplay, Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium Concert. The MGM Grand Garden Arena also has been home to annual events including the Academy of Country Music Awards, the Billboard Music Awards, the Latin GRAMMY Awards, iHeartRadio Music Festival, Pac-12 Men’s Basketball Championship and Frozen Fury NHL pre-season games hosted by the Los Angeles Kings.

MEDIA CONTACTS:

The Lippin Group on behalf of The Latin Recording Academy:
Elina Adut:
EAdut@lippingroup.com
323.965.1990

The Latin Recording Academy:
Iveliesse Malavé:
Iveliesse.Malave@grammy.com
305.576.0036

Univision:
Jenisei Couso:
jcouso@UNIVISION.NET
305.471.1634

MGM Grand:
Katharine Sherrer: ksherrer@mgmresorts.com
702.692.6700